Work Experience

Director of Media and Public Relations
Miami-Dade Fire Rescue and Office of Emergency Management – Doral, FL

Develop communication infrastructures, multimedia presentations, crisis communications, and media training opportunities, public relations activities, marketing communication plans, and branding materials for the 6th largest fire department in the country.
Fully responsible for developing and implementing a department-wide communications strategy that will maintain standards for branding and identity.
Ensure the communication strategy is consistent and reflects the organization’s strategic vision.
Develop opportunities for marketing that involved advertising MDFR related events across several media platforms for regional/national as well as specialist publications.
Manage the production of all marketing materials.
Lead PIO in charge or crisis communications for Emergency Management.
Developing and maintaining media relations while building up contacts with media representatives and partner organizations.
Coordinate cross-promotions strategies while staying on budget.
Responsible for developing standard operating procedures and training employees on the proper use of social media.
Organize the logistics for media during press conferences and media opportunities.

Media Relations and Communications Specialist

Office of the Mayor – Miami, FL

Use social media channels such as Facebook, Twitter, Instagram, and YouTube to inform and engage residents on government services and programs. Develop relationships with media using well-crafted press releases and media advisories; pitch stories and facilitate interviews with subject matter experts.
Organize the logistics of press conferences, photo opportunities, and other media availabilities.
Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
Created and implemented external and internal communications strategies.
The primary point of contact for incoming media calls, including requests for meetings and interviews with Mayor and county executives.
Developed key messaging, branding, and positioning statements.

Web Publisher / Social Media Content Developer

Community Information and Outreach – Miami, FL

Wrote, edited, and produced stories for multiple platforms, including social media platforms.
Used site analytics and metrics to define and monitor success.
Defined and demonstrated best in class user experiences that reflected the county's standards.
Created wireframes, screen-flow diagrams, and other documentation.
Designed print and marketing initiatives for all website properties.
Conceptualized, planned, and executed original designs for a wide range of website properties.
Defined clear targets and objectives and communicated them to other team members.
Edited footage to create videos for multiple multimedia platforms.
Drafted and managed print, online, and social media communications designed to promote the county's image and values.

Producer / Writer / Show Host

Miami-Dade TV – Miami, FL

Producer for Miami-Dade Now & Miami-Dade Ahora
Managed the newsgathering process from topic research to writing and scripting a set of fully bilingual English and Spanish newscasts.
Responsible for conducting field and studio interviews.
Host Getting to Know Your County Commissioner.
Producer/Host Inside County Jobs - Collaborated on the creation and execution of new station series.

Responsible for handling topic research, show scripting, and hosting.

Reporter / Anchor / Producer

Univision News – Miami, FL

Handled news gathering, writing, and reporting for two daily, live, statewide newscasts.
Responsible for delivering live-shots while managing to field produce own segment.
Anchor for the evening news.

Producer

Discovery Channel – Miami, FL

Additional work experience available upon request